It's been two weeks since the mag. section wrapped up, but it was definately a fast-paced constant whirl wind of activity. After scribbling notes in my Little Black Book (aka my tiny notebook), I have gone through and sort of reminisced on the most memorable speakers and their presentations.
The first day was---a room full of students thinking "what am I getting myself into?" or "this is overwhelming already" tinged with a hint of nervous excitement as what was to come. Yeah, that is what I would call it nervous, overwhelming excitement.
David Grainger walked in on Day One and wow'ed us with his Esquire presentation on covers and the change that the magazine has adapted to since he has worked there. He remains one of my, along with many other students', favorite speakers. He got a 5/5 on my weekly evaluation (which we are required/suggested to respond to at the end of each week.
My favorite of the whole section; however, was the Reader's Digest speaker, Mr. Frank Lalli. I was excited to listen to what he had to see about the industry since I have grown up reading their magazine. Coincidently, my brother stayed briefly with a family that worked for their magazine while he was playing minor league baseball with the Hudson Valley Renegades. As a seven-year-old, I remember visiting him that summer and gazing at their beautiful 2 plus story house and beautiful landscape surrounding it. Travis came out and we played a game of baseball with his temporary family's little boy Thor (fitting because I did feel like I was in ancient Greek Land everything was so pretty). After that visit, I always remembered the "Reader's Digest family" and how lovely (for lack of a better word) it was. Anyway, Frank Lalli's was definately the most experienced speaker I had heard and I made sure to send him a follow-up thank you e-mail days later.
Interesting info that I picked up was far and widespread dealing with editorial, creative, advertising, and marketing sides. My role in the magazine launch was a the web business and marketing developer. So basically I handled social media networks such as our use of Twitter and Facebook--and the like. Fun thing to do as opposed to filling out the marketing P & L's (profit and loss=not fun).
Additional Highlight---we got free magazines consisting of Esquire, Neon, ESPN, InStyle, People, and countless others.
Thursday, June 18, 2009
Subscribe to:
Comments (Atom)
